About This Project
Overview
Fear Insight is a live streetwear storefront that pairs premium apparel with spiritual, self-expressive brand messaging. Built on Next.js, TailwindCSS, and Supabase, it prioritizes a seamless browse-to-checkout flow and meaningful copy over generic product-grid templates.
Motivation
Fear Insight's founder wanted a storefront that felt like the brand's message, not a generic template — the brief was as much about tone and typography as it was about checkout flow.
Lessons Learned
Working on a client project taught me to separate 'what looks good to me' from 'what serves the brand' — a lot of my first-draft design instincts got overridden by what actually matched the brand voice.